INTRODUCTION

To understand the SNS market more broadly, Anderson Analytics has created and profiled seven segments of online Americans. Three SNS Non-User segments and four SNS User segments. The yellow circles mapped below represent the four SNS User segments. The blue circles represent the three SNS Non-User segments.

The segmentation model above is based on several variables from our recent research study. However, we have selected just a couple of the variables from the model above which do a fairly good job at predicting someone's membership in one of the segments. If you would like to try the simpler typing model to see which of the segments you are closest to you may do so here: