Title: Leverage the Voice of Your Customers

Description:
An Anderson Analytics and SPSS predictive text analytics case study.
In the new information age, any customer can become a brand enemy or evangelist and reach millions of other customers on the web. These opinions, expressed freely on the internet, encompass attitudes, thoughts and behaviors of past, current and potential customers.

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Title: Text Mining Voice of Customer Online

Description:
“Customers are always right.” But can a company listen to everything their customers have to say? More than ever, companies today have far greater access to the voices of consumers. Millions of people make their opinions heard daily by participating in online forums and blogs. And for companies that place value on listening to their customers, these voices are likely to be heard by the right people.

Click here for the complete version of the case study in PDF