More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques.

Anderson Analytics combines the efficiencies and experience found in large firms with the rigorous methodological understanding of academia and the creativity found only in smaller firms.

The Information Advantage concept, by its very nature, takes a holistic approach to the information process. Anderson Analytics believes that maximizing the sharing and combination of various sources yields the best return on information investment. We therefore make very little distinction in regard to the source of data/information used to gain the Information Advantage.

We are adept at providing solutions for our customers whether the study utilizes largely internal company data, which typically falls in the area of Business Intelligence, or largely externally gathered information, which typically belongs to the area of Marketing Research. In addition, our holistic approach to our clients’ problems frequently leads us to new ways to bridging the gap between Business Intelligence and Market Research.

Our team has expertise in many areas, and our service offerings typically belong to one of the five major areas below: