Survey research is the one of the corner stones of custom market research. Analysis of survey data can only be as good as the survey instrument itself. Therefore it is critical to have expert survey design input upfront so that research dollars are not wasted. When designing data collection instruments such as surveys one must first think about the end result, the analysis, and the information that is needed in order to make a decision. Only then can a survey be optimized.

Anderson Analytics also encourages linking survey data with internal databases, qualitative research, or other sources of data whenever possible. This is an efficient way to leverage survey research for exponential insights.

• Web-based Surveys

  Anderson Analytics utilizes some of the most sophisticated survey technology available for conducting quantitative research online. We help our clients survey their own customers or when necessary provide quality panel sample.
  

• Multi-Modal Method

  The multi-modal method is the combination of several data collection methods for the purpose of addressing a common goal or aim. Sometimes multiple data sources are necessary even within the same primary research project. For instance, when in order to increase participation, respondents are given a choice in how to respond.

  One example of this is political polling, when opinions of low income or elderly respondents are especially important. Rather than only offering an online survey, postcards are sent out with a phone number to call if the respondents do not have internet access, have vision problems, or simply prefer to take a survey over the phone. In these cases Anderson Analytics can employ special low cost telephone software such as Skype and BigEars™ in conjunction with out text mining software. 

Anderson Analytics is experienced in conducting a wide range of surveys from advanced con-joint or pricing studies to longitudinal stakeholder satisfaction or brand tracking studies. However the most popular application of surey methodology tends to be Attitude & Usage, and Concept testing.

• Attitude & Usage

  Anderson Analytics’ Attitude and Usage studies (A&U), help our clients define their market and spotlight areas of opportunity. A&U studies (known as U&A in Europe) can reveal insights on issues such as loyalty, brand shifting, heavy/light purchase/usage, etc. A well designed A&U studies increases understanding of product or service attributes that are most important and that trigger purchasing decisions.

• Concept Refinement and Screening

  Many of our clients seek to understand the appeal of individual concept components before finished concepts are tested. By bringing the consumer into the early concept formulation process, we help our clients gain a wealth of insight and information for creating better concepts in less time. Once concepts have been refined, then we test them to identify the most promising new product or services ideas.

NOTE: Because of Anderson Analytics text analytics capabilities techniques which were previously limited to qualitative research can now be performed within a quantitative survey instrument. Ask us about our AA-Text and TAT/PSE methodology.