Business:
“The work Anderson Analytics does is impeccable. They understand the social networking arena deeply and their research reflects their expertise in both this industry and market research.”
Meg Sloan, Market Research Lead, Facebook
“Tom H. C. Anderson is one of a small community of researchers that are on the cutting edge of how to extract unique insights from the wealth of data available via social media. On one project with LinkedIn, Anderson Analytics was able to derive insights regarding the LinkedIn population by analyzing LinkedIn’s social/professional graph and via text analytics. I would recommend Anderson Analytics and think of Tom both as a great researcher, but also as a highly influential member of the research community because of his tireless effort to promote productive conversation on key research challenges, new methodologies, and cutting edge technologies.”
Daniel Shapero, Director of Enterprise Solutions , LinkedIn
“Text Analytics is a new methodology for us and we were very pleased with the results and the depth of insight. The results were helpful beyond understanding reactions to our campaign. We also gained an understanding of what motivates people on discussion boards, which issues are most important to women in our target group, and how to create better products and messaging for them. We’ve been thinking about other ways to utilize this technology which would allow us to not only continue to listen to and understand our consumers, but to create a more real time 2-way communication.”
Catherine Cardoso, Associate Insights Manager, Unilever
“I have worked with Anderson Analytics on numerous occasions. While at Unilever, I hired Anderson Analytics to help the Dove team uncover insights from a message board the brand hosted on one of its product Web sites. Anderson Analytics was able to mine open ended data from over 15,000 posts to tell a compelling story about what consumers thought of the product, the advertising campaign used to launch the product, and their general feelings about aging.
As a result, the brand team was able to learn a significant amount of information about a target which is typically under served by consumer marketers (women over the age of 50).
Anderson Analytics also delivered big on a tracking survey commissioned to understand the impact mobile event marketing had on attitudes and awareness of a new line of men's electric shavers. This research, combined with hard sales figures, gave the brand team the insight they needed to make a decision regarding the use of mobile marketing for future campaigns.
In short, the team at Anderson Analytics have the experience and skills to run a variety of research programs focused on delivering data and insights to help marketing teams make actionable decisions. With their focus on the end game and high customer service levels, research firms could learn a lot from how Anderson Analytics approaches the insights business.”
Mike Carlon – Sr. Brand Insights Manager
“Anderson Analytics is doing some very innovative work in the field of social customer data and analytics.
William Band , Vice President & Principal Analyst , Forrester Research
“Anderson Analytics provides a refreshing and very forward looking approach to answering the classic marketing research questions - "Who are my customers"; "What are their motivations?; "What are they saying?." etc. - in a rapidly changing world. Tom H. C. Anderson and his team provide innovative solutions appropriate for today's dynamic marketplace.
George Makovic , Senior Product Manager, SPSS Inc.
“Tom has an incredibly sharp mind and is a great professional. As a visionary thinker, Tom created a bullet-proof methodology to fill the gap between Text Analytics and Market Research. I highly recommend Tom and his team.” October 23, 2006
Olivier Jouve, Vice President, Market Strategy, SPSS Inc.
“Our experience with Tom Anderson and his team was highly satisfactory. From the initial stages of research survey development to the final analysis of the results, they provided the guidance necessary to get us the insights we needed to develop our business. Their in-depth expertise and sophisticated tools allowed us to translate consumer insights into actionable business strategy. Accommodating and flexible, Tom and his team were a pleasure to work with.” October 18, 2007
Eric Ommundsen, Stone Creek properties
“Anderson Analytics was both responsive and provided their honest opinion. It felt like a team effort, and Anderson provided great input and expertise. Anderson Analytics was on time and delivered the market research study precisely as promised and on spec. I would use Anderson Analytics again, and recommend them to anyone else.” February 12, 2007
Richard Guha, Chairman MENG
“I have selected Anderson Analytics twice for projects I have needed professional analytics and guidance. Both times I have been impressed with their out of box approach to traditional problems and looking beyond the project scope. Anderson Analytics is professional and accommodating to my client’s requests and the industry experience Anderson Analytics represent surpasses even the larger firms.” July 14, 2007
Andrew Postell, Greenfield Online
“Most recently we contracted Anderson Analytics to help us with complicated consumer segmentation. We were very impressed by the quality, speed, and strategic insights of the work; Anderson Analytics really does understand how to deliver the Information Advantage… we needed a research partner who could quickly acclimatize themselves with the data and understand the multivariate analysis that had already been done. Anderson Analytics was very responsive in working with us on this difficult and iterative project.” August 11, 2006
Juan C. Garcia, Director, Marketing To Hispanics Practice, Zyman Group
“Anderson Analytics is extremely accurate in their research reports. Their reports are detailed and projects meet deadlines. Anderson Analytics boasts a great knowledge in the field of Marketing and provides reliable data in a timely manner.” January 9, 2008
Marianne Szymanski, Toy Tips for Kids
“Tom and his team did a superb job at providing us a very professional and thorough research report based on data we collected from a recent survey...and ahead of schedule. Their findings and recommendations helped us to develop a solid go-to-market strategy. And, they were a pleasure to work with...would highly recommend.” July 9, 2007
Renee (DeCarlo) Gray, Support Soft, Inc.
“Anderson Analytics delivered our market segmentation research results on time and on budget. They provided expert advice on study design, analysis, and reporting of actionable recommendations. Anderson Analytics is a pleasure to work with, too. I highly recommend the firm.” May 17, 2007
Marilyn Siderwicz, Babson College, Alumni Relations & Giving Office
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“I frequently work with global/multi-country marketing issues and projects. I’ve found few marketing consultants in the US truly have an understanding of the special business issues, both cultural and technical, that need to be considered. I have found Anderson Analytics to be exceptionally good at understanding these intricacies. On one particular project, Anderson Analytics proved their ability to deliver strategic advice incorporating secondary data and SWOT analysis that was particularly insightful and actionable.”
Alastair Bruce, Global Head of Healthcare, Research International
“In the world of market research and consumer data analytics, Tom Anderson surpasses expectations. I used his expertise, along with his very knowledgeable team, to gain valuable information regarding my target markets. The market segmentation tactics which in turn provided me with the most responsive messaging have given me the ability to zero in on the consumers who would best benefit from the products my store offers. I will use Anderson Analytics again. I was provided with research data a week ahead of schedule.” November 26, 2006
Kristina Haas, Gigis Closet.com
“Anderson Analytics is what I'd call a research boutique. It offers an unusual combination of attributes - they are great researchers - but more than that, they understand markets, marketing and business building, and their research design and recommendations are built with this understanding. A great resource for entrepreneurial businesses that want top quality research but also need the wide-ranging recommendations of a business mind - and since the firm is run by entrepreneurs, they are able to bring in projects at budgets that aren't only for the Fortune 100.” March 5, 2007
Kenneth Lempit, President Austin Lawrence Group Inc.
“I strongly recommend Tom Anderson and his company, Anderson Analytics, for marketing research projects. Tom and his company put together a very thorough survey for our organization and ensured that the outcome would meet each and every one of our informational needs. Tom was diligent, detail oriented, gave the project a sense of urgency and was a pleasure to work with. I will definitely use Anderson Analytics again in the future for our marketing research needs.” February 13, 2007
Lisa Petrilli, Project Director, MENG
“Anderson Analytics is at the forefront of market and business intelligence in the hospitality industry. They are bridging the information gap between Marketing and MIS (data mining and even text mining). Very powerful insights for guest satisfaction, marketing, as well as revenue management”
Jim Osako, Senior Technical Analyst, Hotel Systems
Academia:
“Tom H. C. Anderson gave an outstanding presentation to the Connecticut Chapter of the Society of Competitive Intelligence Professionals (SCIP) in July 2008. His presentation on Text Analytics for Competitive Intelligence and Market Research was right on the mark, and provided the audience with real-life examples of how text mining can help in both the research and execution phases of a marketing campaign. Tom is clearly an expert in this field.”
Fred Wergeles – SCIP CT Chapter Director
International Board of Directors, and 18 Year CIA veteran
“Tom was a pleasure to have as a speaker for our organization. He is detail-oriented and our organization absolutely loved his presentation on marketing to Generation Y. He had a lot of information to share with us and we look forward to having him again in the future.”
Annette Diaz – President AdFed of Greater Miami
“Anderson Analytics is a forward thinking, cutting-edge marketing research firm…Tom’s presentation was extremely interesting, several members of the board plan to suggest that he speak at a National event as well.”
Randi Luoto, Market Research Association (MRA)
MN Chapter programming committee and champion
“Anderson Analytics participated in our annual Tech@Tuck event last January, an annual event that highlights the current information technology and business strategy issues for MBA students. Tom was part of our informational sessions. He provided students with the latest insights on the importance of managing consumer data. I recommend him and his firm.”
Genevieve Canceko Chan, Research & Marketing Manager
Tuck School of Business at Dartmouth College
“Anderson Analytics is forward thinking, cutting edge marketing research firm. Founder Tom Anderson is a visionary thinker and leader creating the tools and methods necessary in today's environment to add ongoing value to clients of all descriptions”
Kevin McEvoy, Marketing professor, author consultant and former executive
“Anderson Analytics, LLC is unique in its ability to develop new and interesting research tools without sacrificing methodological soundness. Their recent work for the auto industry is a perfect example of how to successfully model the impact of cultural differences in today’s global and multi-ethnic business environment. I look forward to learning more about Anderson Analytic’s contributions to the research field in the future.”
Dr. Sing Heow Hoon-Halbauer, Associate Professor, Kristianstad Business School, Author and former Executive
“The power of a projective technique is its ability to allow a research participant to drape his or her perceptual screens around another—and then discuss the situation without embarrassment or hesitation. The rich findings from such research are often the genesis of new marketing strategies. Anderson Analytics’ cast of characters holds that power, allowing each respondent to find his or her character match. And Tom Anderson’s ground-breaking work with Hispanic youth and automobile purchases proves the insight possible from such research.”
Professor Pamela Schindler, Director, Center for Applied Management, Wittenberg University Co-author, Marketing Research
